On September 12, the event hosted by Hotshotfilm was successfully held at Debe Shanghai Book City in Huangpu District, Shanghai.

The seminar brought together corporate representatives, industry experts, and media professionals from Melbourne, Sydney, and Shanghai, creating a platform for sharing experiences, exchanging insights, and exploring collaboration opportunities between Chinese and Australian enterprises.

The event focused on development strategies for Chinese enterprises in the Australian market and offered in-depth discussions on cross-border cooperation, regulatory compliance, and cultural understanding. Industry leaders from multiple sectors delivered insightful keynote presentations, providing attendees with practical perspectives and valuable experience.

Yanan Qiao

Corporate Strategy and Compliance in Australia

Yanan Qiao, Asia-Pacific Director of DFK Benjamin King Money Pty Ltd and a senior corporate consulting advisor in Australia, opened the seminar by sharing insights into the unique advantages and challenges of the Australian market. Drawing on over 20 years of entrepreneurial experience in Australia, she highlighted the country’s stable business environment, favorable commercial climate, and government support for small and medium-sized enterprises as key enablers for cross-border collaboration.

She emphasized that the critical factors for operating successfully in Australia include legality, compliance, and sustainable practices, with particular attention to the regulatory requirements of the Australian Foreign Investment Review Board (FIRB).

Ludwig Chow

Strategic Planning and Practical Implementation: Opportunities for Sino-Australian Cooperation

Ludwig Chow, Co-Founder of Howler Brand Management, shared insights on the theme of “Chinese Brands Going Global.” He introduced his firm’s integrated services for Chinese and Australian enterprises, including market research, product strategy, and channel development, helping companies better understand market opportunities and advance collaborative initiatives.

Wei Haihan

Practical Cases in Cultural Understanding and Exchange

Wei Haihan, Founder of Hotshot Film Australia, showcased cultural initiatives and creative projects conducted in Australia, demonstrating that cultural understanding and exchange play an essential role in facilitating smooth cross-border collaboration. He noted that successful cooperation depends not only on products and technology but also on shared understanding and alignment in vision and communication.

The seminar provided valuable insights and practical guidance for enterprises and professionals seeking to strengthen collaboration between China and Australia. Participants expressed strong appreciation for the depth and expertise shared and looked forward to more cross-border exchange and partnership opportunities in the future.